The 3 Best Builders of Buzz Breeding Basics

If you want to birth a buzz for your business, then you’ll need to know the 3 best builders of buzz breeding basics for creating the biggest buzzes. The buzz we’re talking about is a marketing buzz that builds better brand awareness. Time to get down to buzzness, I mean business.

There are certain things that create buzz amongst humans, and there are certain ways of implementing them. Here are the 3 best builders of buzz breeding basics:

1) The Humorous

2) The Extraordinary

3) The Taboo

Indeed, these three things play an important part of building the base for the buzz breeding. The main reason being, that topics within one of these three categories are topics worth talking about. If it’s interesting enough to tell others about, then it’s buzzworthy. If it’s boring and bland, then the buzz will be burned. So let’s get into more detail on these three wonderful old methods for making word of mouth marketing.

1) The Humorous (jokes, funny stories, funny situations)

If we hear something funny, whether it’s a funny story, funny situation, or a funny joke, then it will usually hold our attention, make us laugh, and easily become logged in our memory. The reason being is that humor entertains us and makes us feel good. It’s just human nature to laugh and feel good about humorous things. It’s also human nature to share those humorous stories and jokes with others, because we feel good and get credit for making others laugh too. A little bit of humor in your buzz marketing message will go a long way.

2) The Extraordinary (unusual, outrageous, remarkable, awesome)

Another powerful way of creating a buzz is with something extraordinary. As I said earlier, bland and boring will burn your buzz, because nobody is interested in hearing bland boring stuff, and no-one likes being tuned out when they’re talking either (which happens if you speak of the bland and boring). That’s where the extraordinary comes in. The extraordinary is just that, Extra Ordinary, the opposite of bland and boring. It’s something that could normally be ordinary, except for the fact that it has something EXTRA added. These are often things that are unusual or even outrageous. You’d certainly want to tell others about that, because if they missed it, they may never hear or see of such a thing ever again, and by buzzing about it, one would get instant recognition as the one who saw or heard about it first or at all.

There are also extraordinary things that would be considered remarkable, awesome, or excellent. These things hold buzzworthiness based on their ability to “wow” people. Just imagine hearing people say “Wow, I didn’t expect that to be so remarkable/awesome, I’m going to have to tell people about it”. People will tell others when they experience something above and beyond their expectations, or something they’ve never experienced before.

3) The Taboo (secrets, sex, & things we shouldn’t speak of)

As strange as it may sound, the things we shouldn’t speak of are the things we just can’t resist talking about. When we speak of the taboo, it will often be with trusted friends, and this provides an excellent frame for any marketing message. You’re more likely to listen to someone you trust. Of course some people will blurt out a taboo statement to anyone, and again we will tell others, because it’s taboo and outrageous. Curiosity is a factor that holds our attention of these things. We’re curious about secrets, and curious about sex. If someone is willing to speak of it, then we’ll be eager to listen, and equally excited to tell others. This may be buzz building at its best, because the people building the buzz are clueless to the size of the buzz being built. In fact they may even think it’s still something secretive.

The humorous, extraordinary, and taboo will undoubtedly grab our attention, and anything that interests us, is sure to interest others. Word of mouth travels fast when there’s something to buzz about and using one or more of these buzz builders will boost your buzz bigger. There’s one more key to this puzzle that’s necessary for unlocking the vault of buzz marketing success.

Now that you know the buzz breeding basics, you need to know how to implement them properly. It takes some creativity for one, but the main key is to make sure that whichever of the three buzz breeders you use; you must integrate your marketing message into the buzz breeder in a way that will make your message memorable. The all too common mistake here is when the message isn’t integrated correctly and the buzz breeds, but the people forget about who or what created it. You need to have your product/service/brand centered around the buzz, so that it is clear to anyone what the message is, when they hear the buzz. All it takes is a relevant and obvious link between the buzz builder and your product/service/brand.

Jambhala Rinpo
ViralMarketingBuzz.com

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