What makes a good Word of Mouth Viral Buzz

So what makes a business buzzworthy? What encourages people to spread your viral marketing message through word of mouth?

All you have to do is make your business the ultimate business! Something so good and so memorable, people will want to tell others about it.

Mark Joyner suggest using what he calls "The Irresistable Offer". Make your customers an offer that is so good that it is simply irresistable. Something that no-one who is interested in your niche would pass up, because they are getting a deal like no other! Absolute value and a high return on their investment.

-If you offer something that everyone is offering, then no-one's going to tell their friends about it.
-If you offer something in a unique and memorable way then you're getting closer.
-If you offer something in a unique way that gives massive value, then you're starting to get hot.
-If you offer something in a unique way that gives massive value, AND you give them a simple way to tell others, then you're on fire!
-If you offer something in a unique way that gives massive value, you give them a simple way to tell others, AND you give them extra incentive to tell others, then you're so hot you're gunna EXPLODE!

If you take a look at Hotmail and Napster, two businesses that have proven their worth in word of mouth marketing, you can see that they fit the description.

Hotmail
What's unique about their offer? Well it's not so unique anymore, but at the time they were one of the first companies to give away free e-mail accounts.
Massive Value? They were giving it away for FREE, which means you don't lose anything for trying it, and many people who didn't even have internet at home, could now have an email account to check at their friends house, schools, or libraries.
Now how about the simple way to tell others about it? They put a small advertisement at the bottom of all outgoing emails, so as their customers used their service, everyone receiving emails from hotmail users also received an ad telling them where they can get a hotmail account. Plain and simple, and it spread like wildfire!
Extra incentive? People who are using email want to be able to contact all their friends via email, so they want to tell others who don't have email, so they can contact them via email.

Napster
What's unique about their offer? They were allowing you to search the database of napster users to find any kind of music you might be interested in.
Massive value? You could download that music for FREE!
Easy way to tell others about it? In this case I don't think they made it any simpler than word of mouth, but it spread quickly because the value was so good & offer so unique.
Extra incentive? Users want as many people to get on board, because the more users there are, the more choice of downloadable music there will be.

So, to sum it up, let's put it into a viral marketing formula:

Unique Offer + Massive Value + Easy Way to Tell Others + Extra Incentive for telling others = Explosion of Word of Mouth Viral Marketing Buzz!

Does that sound about right? Did I miss anything?
Try to implement this viral marketing formula into your business and see what happens.

Peace & Prosperity,

Jambhala Rinpo
ViralMarketingBuzz.com