Viral Videos

Creating your own viral videos can most certainly be fun and all
you need is a video camera. It seems that viral videos have become
hugely popular and increasingly effective since the dawn of the
powerfully viral website YouTube.com.

YouTube.com has grown rapidly in popularity, reaching currently the
16th most visited website according to Alexa, and it has only been
around for just over a year.

For those of you who don't know what YouTube.com is, I'll give you
an explanation. It's the top viral video site online, allowing
anyone to post a video that they created. YouTube has a built in
viral aspect, so that after you watch a video you like, you can
immediately email it to your friends, blog it, save it to your
favorites, or add it to groups.

This means that anyone can create a video, submit it to YouTube,
and if people like what they see, you'll soon have your video
spread virally all across the web to viewers everywhere.

So are you ready to make a viral video?

If so, then you'll need to keep a few things in mind. If you're
doing it for marketing reasons, then you'll need to get your
marketing message across clearly so that it's effective. If you
want people to visit your website, then make sure your website URL
is displayed in the video where people can see it, and make it an
easy url to remember. It is usually most effective to have a "call
to action" either as an invitation to visit your website, or
perhaps even a more detailed request of what the viewer should do.

Creating a video that appeals to your target audience is key.
Remember that you want people to share the video with their
friends, so you have to add an aspect that gives it enough of an
impact on the viewer that they'll choose to spread it virally.

The best ways to make your video viral, is to show something that
is either newsworthy, extremely funny, outrageous,
extraordinary, and perhaps even taboo. All of these things are
buzzworthy, and hence will be readily shared.

It will take a bit of creativity, but if you just go to YouTube and
watch some of the highest rated videos, then you'll get a good idea
of what you're trying to emulate to make your video viral.

One more thing to remember, is to make sure you can easily link
your marketing message to your video. If you make a really funny
video that is super viral, but totally unrelated to the website you
display at the end, then you're not going to do to well. Sure you
may have succeeded in creating a viral video, but you've failed in
creating a good marketing formula. You can go out of the boundaries
of your marketing message a little bit, but you need to have a firm
link to your marketing message that makes your video appeal to your
target market.

Good Luck,

Jambhala Rinpo
ViralMarketingBuzz.com
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