Saturday, December 09, 2006

Viral Video Creative idea resource

For those of you who got the Viral Video Traffic Formula Exposed video course that I mentioned last week, you may now know how to put your video together, but are perhaps wondering what to create for your own viral video.

Although that course is GREAT for understanding the process of putting together the video, it entirely misses the creative aspect of what kind of video content you should be making that will go viral.

Well I want to address that this week, and see if I can help you get your creative juices flowing in the right direction. There is one place I found that has some of the top viral videos, funny videos, tv commercials, and flash movies. These would be excellent places to look for examples to stimulate your creative ideas. You can visit the site at ViralX.com.

There are plenty of videos to watch here and one thing I noticed is that most of these are either funny, sexy, controversial, extravagant, or just plain crazy!

So does that mean those are things you need to include in your viral video to truly make it viral?! OF COURSE!!! It's been proven time and time again that these types of things are what people are interested in watching, and those are the first things that people will forward to their friends.

JUST REMEMBER, that you must make it relevant to what you are either selling, or whatever your site is related to.

Think first about who your target audience is. What do they like? (EG. Sports illustrated uses sexy women to sell their magazine, because their target audience is generally men. But does Martha Stuart use sexy women on the cover of her magazine? I don't think so. Be relevant to your audience.)

Using comedy by making a funny viral video is probably the kicker that works all across the board for every type of market, but you still must be relevant to the type of comedy you use. So again, think about your target market and what kind of funny they find funny.

As well as being relevant to what your target audience wants, you also want to be relevant to what your product/service/website is all about. Make sure that you can link the humor/sexy/controversy/crazy to your product/service/website, otherwise people will enjoy the video, but they won't remember you or what your business stands for. Make the link clear so that it is memorable, so that your brand becomes memorable.

You may also want to test your video on some of your friends or people you find in forums that would be your target market. Ask them what they think and get their feedback on your video. If they have any suggestions of how you could improve it, then pay attention and try out some of their suggestions. Testing this way can do wonders for you, because a lot of times we miss simple things that can make all the difference, and many times you'll get little suggestions from a bunch of people that when put together create something grand!

Good Luck with your viral videos! May your videos spread like dandelion seeds in the wind!

Jambhala Rinpo
ViralMarketingBuzz.com
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