Thursday, May 10, 2007

Reality TV Shows are Super Viral!

Yes indeed, reality TV shows ARE super viral, and that's why there are so many of them these days. They are hugely successful.

Why?

There are a number of reasons for this. First and foremost I would say it's because the reviewer can really relate to the contestants, as they are often average people. This gives them a lot more empathy and rapport with the contestants of the show, and makes them feel more involved themselves. The diversity of different characters chosen for these shows is often intentionally done so that many of the different psychelogical archetypes are covered, and that way more viewers can find one or more people that they can closely relate to. This entices those viewers to choose someone that they like, and want to cheer them on to win.

Viewer participation also adds to their desire to keep following each episode and gives them a feeling that they help choose the outcome of winners or losers. Now when those viewers feel that they can influence the outcomes, this is where the real viral power kicks in. With their desire for their chosen character to win, they will be eager to tell their friends about the show, and about their favorite characters. They will then urge their friends to watch and vote, so that their circle of influence becomes greater.

These are the mental incentives, and when also matched with easy viral tools to spread the word about what's going on even faster, this could literally explode, and has!

However, it's about to unveil a new kind of Reality Show! Internet Reality Television!

You heard right, and you know what that means? It means that viral tools can be utilized more easily to spread the word even faster, because the viewers will be in a position to use them at any time.

Joel Comm and Eric Holmlund have teamed up to create the first internet marketers reality show online called:

"Next Internet Millionaire"

This sounds and looks like a lot of fun, and it'll be an interesting viral experiment to observe. I'll tell you right now that I'll be watching closely to see what they do right, and possibly what can be done better (If anything).

They are going to be setting a standard for new internet reality tv shows, and I can only imagine that there will soon be more popping up all over the place, so pay attention to this one.

If you're as eager as I first was to check it out, then click here NOW!

It has only just recently been unveiled, and they are still taking auditions for becoming a contestant yourself. Do YOU want to be the Next Internet Millionaire? Make a video audition and see if you can get voted onto the show.

If you just want to participate as a viewer, then go to the site where you can watch the current video auditions and vote on a scale of 1-10 for which ones you like the best. Some of them look pretty good.

Go Check it out and Vote NOw!

I hope you enjoy the viral experiment, however you choose to participate.

Jambhala Rinpo
ViralMarketingBuzz.com
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2 Comments:

At 11:39 AM, Blogger Mitch said...

Hi Jambhala,

Yes, Joel's The Next Internet Millionaire reality program should be a great study in viral marketing.

I am surprised it took this long for an Internet marketer to create a program such as this.

There are a few young gun Internet marketers (who's names I am sure you know) already in the game.

I was quite impressed by the Audition ID# 130)Nadia Semerdjieva

Mitch in Victoria

 
At 11:20 PM, Blogger Jambhala said...

Indeed, I too am surprised that it took this long. I remember having a conversation with a couple of my Apprentices last year about the idea of an Internet Marketers Reality Show.

Not too surprisingly, Joel Comm's version fits almost identically with what we had brainstormed. :)

 

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