The Yin/Yang Viral Marketing Strategy

I know I've explained this before, and if you've read my Viral Marketing Buzz Report - Volume 1 then you would've read it in there too, BUT it's a really important point to emphasize.

What is the difference between pure Excellence vs. the other forms of viral incentives.

Other forms of viral incentives include offering commissions to people for sales of product (eg. affiliate programs), or bribing people (eg. we'll give you this free **** if you tell X amount of people), or using psychological fact of curiosity/the zeigarnik effort (eg. we'll reveal **** only if you tell X amount of people). Are you getting the picture here?

Now compare that to pure Excellence being the viral incentive. In this case your product, service, information, or whatever your viral vehicle may be, that is so excellent that people just go off of their own volition spreading the word about it.

Why?

Because they think it's something that is worthy of praise, and that anyone they tell about it, will most certainly thank them and respect them for their most excellent referral.

Notice the difference now?

You could say it's a difference between a Pull or Push viral strategy, Yin or Yang viral strategy, Passive or Active viral strategy.

The Push, Yang, or Active viral strategy requires more effort on your part, and that effort requires you to force the viral effect to happen whether it's going to happen with ease or through hardship.

The Pull, Yin, or Passive viral strategy requires little to no effort at all , often happens without any intention of it at all, and when it does happen it requires no effort to uphold and often snowballs with great effect in perfect alignment with the laws of nature.

So which method should you be striving to achieve?

Of course everyone is now going to say the Passive strategy, but hey, why then is everyone these days generally only focusing on the Active strategy?

Perhaps ignorance, but more likely due to the fact that the Passive viral strategy requires more creativity and ingenuity. Most marketers these days are copy-cat marketers, following the exact same strategies that their predecessors use. Unfortunately with the passive viral marketing strategy, you can't always follow the others because it just won't have the same viral effect. To truly make it work for you, YOU MUST create your own Unique Selling Proposition (USP) with emphasis on the UNIQUE! And it must be to the level of PURE Excellence!

So again, why should you focus on the Passive Viral Marketing Strategy?

Answer #1: Because when done correctly, it's effects are far superior, far more wide-reaching, and with far less residual effort involved. It's self-perpetuating in and of itself.

Answer #2: Because everyone already knows how to implement the Active viral marketing strategy (Just do what the others have done), and if you add the active strategy to your campaign after the Passive strategy has been effectively created, then you're likely to explode your viral reach even more.

The active viral strategy will also require far less effort in combination with the passive viral strategy.

So my advice is to focus on the Passive Yin Viral Marketing Strategy, and finish with the most powerful Passive/Active, Yin/Yang Viral Marketing Strategy.

May you succeed in all you set out to accomplish!

Jambhala Rinpo
ViralMarketingBuzz.com
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